About the Speaker

Alina Russ is a Swiss entrepreneur and expert in personal branding. She began her career in the international hotel industry and held various marketing positions, including at Marriott International & InterContinental Hotels. In 2017, Alina founded Lola’s Kitchen, a food-commerce startup, using social media with “Zero Capital.” In 4 years, she generated revenue of CHF 500,000, securing a seed round of nearly 1 million Swiss francs. Currently, she is a marketing manager for an IT e-commerce company and is writing her first book about resilience as a female entrepreneur.
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About the Masterclass

No Capital, No Problem: How to Build and Grow a Startup with No Capital Using the Power of Social Media
In this inspiring masterclass, Alina Russ, founder of Lola's Kitchen and personal branding expert, shares her journey of building a business from scratch with zero capital by leveraging the power of social media. Whether you're just starting out or already deep in your entrepreneurial journey, this session will show you how to harness social media to grow your business, even if you have no budget for traditional marketing. Learn how to launch or scale your startup without investors, identify market opportunities, and creatively solve problems—all while facing the real challenges of entrepreneurship. Alina will provide practical insights for founders at any stage and encourage you to keep moving forward, even when the road gets tough. This session is a motivational roadmap for entrepreneurs looking to unlock the potential of social media and take bold steps toward long-term success.
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