About the Speaker

Vanessa Rueber is passionate about nature. She is the Community, Marketing and Impact Manager for Patagonia Switzerland. It is a powerful feeling to work for a company that is committed to a purpose and wants to inspire other companies to copy this model. She sits on the board of Protect our Winters Switzerland and on the board of the Federation Suisse des Entreprises. She is a Canadian of Swiss nationality. She is a wife, mother and employee. She is also an athlete, a friend, a sister, a dog owner and a sustainability activist. She is a nature lover, an outdoorswoman, an eco-lover.
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About the Talk

Profit with Purpose: Striking the Balance for Sustainable Success
Patagonia is a prime example of how companies can achieve profitability while remaining committed to environmental and social causes. Patagonia's approach includes product lifecycle initiatives like Worn Wear, where customers are encouraged to repair, not replace, their gear. Their 1% for the Planet program and materials innovation show how integrating sustainability into the business model can drive both profit and impact. Patagonia’s success demonstrates that long-term financial growth is achievable by prioritizing purpose, mindful consumption, and environmental stewardship.
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